Each turn a new company president is selected and a new product is presented to the copywriters who arrange word cards to create descriptive ad copy of a product. At the end of the turn, the product, along with 4 others products, are presented to the president. The company president is tasked with guessing which product the copywriters wrote their ad copy about. If the president guesses correctly they receive the product card as a point and pick one writer to receive a card as well.

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