This game is being promoted in some interesting ways. The chocolate company Ferrero has produced 250 000 "Auf hei er Spur" mini-games, sold with Kinder Friends Chocolates. These mini-games are a reduced version with simpler mechanisms of the full game, with cardboard dice to build (see picture). Also, the German TV Channel "Super RTL" uses "Auf hei er Spur" in a weekly game program for kids, called "SpieleGalaxie". The kids must find the guilty thief on the TV screen. The goal of the game is to follow the clues (shown on 3 dice: starting location, color of dropped diamond, and clothing detail) to find the right thief. Every player tried to find the right thief at the same time, following a circle of cards with suspects. There are also special cards (subway, etc.)

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