london big important rich city england late medieval early modern periodsthe guild play major role life london citizen control way trade manufacturing business conduct city member guild rich man appoint influential position community wield immense civic power chief representative guild lord mayor london lead delegate guild alderman member guild burgher london guild run city control commerce hall coat arm representative guild meet guildhall discuss great issue dayin guild london place liveryman strategic guild build power base achieve status master opportunity spread power commercially valuable ulster virginia plantation control guild provide victory point additional action exploit control future development city

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