The object of the game is to give Justin Bieber the most kisses. Each player selects one of the four Justin Bieber game boards. After a player completes a task from a "Kiss & Dare" card selected randomly from the deck, the contestant might be able to place a vinyl "kiss" sticker on Justin's picture. Other cards require a player to switch boards, to give another contestant a free "kiss" sticker, or steal a kiss. The tasks printed on the cards include things like doing a chicken dance for 15 seconds. The contestant with the most kisses when the entire deck has been played is declared the winner. Designed for 2, 3, or 4 players age 8 and older. Includes four game boards, 60 cards, 50 kiss stickers, a storage insert, and the rules.

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